Wildfarmed, flour with the power to change the world.
Ratton Pantry champions sustainable brands, and they don't come much more environmentally conscious than Wildfarmed. Reinventing and revolutionising the way land is farmed, Wildfarmed has set out to challenge the way our crops are grown, which not only produces a superior end product but also saves our planet along the way.
Spearheaded by Andy Cato, half of the late-’90s electronic music duo Groove Armada, and joined by fellow converts George Lamb and Edd Lees, the trio set out on a quest to make a change. In essence, their approach was simple. They effectively rolled up and rationalised the huge issue of climate change into a bite-sized concept around the food choices we make every day, an idea that could be adopted in the home. Fix food, fix the planet. It's deliciously simple.
"Wildfarmed flour fixes the planet, because we farm differently. By putting soil health first, and paying farmers properly, we are able to grow tasty, highly nutritious food, in a way that heals the planet. 15 years of rewriting the rule book by drawing upon, and adapting, old farming techniques. The Wildfarmed team has been on a crazy journey of experiments, self-discovery and innovation.
"All of our products are grown without the use of chemicals, in a system that prioritises soil health, increasing soil biodiversity, drawing carbon from the atmosphere and producing nutrient dense food".
Wildfarmed offers a great selection of kind-to-the-planet flours including strong white bread flour, wholemeal flour, plain flour, cake flour and pizza & flatbread flour. Their incredible products come in either 1.5kg bags or 16kg sacks, to suit both the home-baker and business.
"Our pasture cropping method originally developed by Andy and now being adapted and refined by the growers in our community, allows arable crops to be grown alongside perennial plants. If we can get grasses, trees, and perennial plants of all kinds back into the “fields of single crops” that cover two-thirds of the country, we can make agriculture a solution to our biodiversity and climate crises rather than a contributor. That’s our mission".
Wildfarmed, despite being a relative newcomer to the farming world, is already a success story. Regenerative farming is here to stay, and it's largely thanks to these guys and the ever-growing clan of eco farmers that they're converting along the way. Wildfarmed helps farmers to be rewarded fairly, focusing on the quality of their produce, not the quantity.
Their flour is some of the best we've ever used and their story is truly inspirational. Wildfarmed represents a brand that we can get behind, a selection of flour that we're thoroughly proud to be selling, and a hugely important movement that we're only too happy to be supporting.
You can purchased Wildfarmed flour now at Ratton Pantry.